Food & Beverage Marketing Manager

Westgate Resorts provides a diverse range of vacation experiences. From sandy beaches on the Atlantic Ocean to snow-covered Utah mountains, families can affordably experience the country's most desirable vacation destinations. A world leader in the timeshare and hospitality industry, Westgate has resorts in Florida, Tennessee, South Carolina, Missouri, Utah, Nevada, and Arizona. Westgate meets every vacation expectation, for every family, for every budget. As we continue growing, we will continue offering the best and most-affordable vacation options out there!

$70k salary and fully on-site in Ocoee, FL. Must be local to Central Florida. 

Reporting to the National Director of Marketing, the Food & Beverage Marketing Manager executes digital and traditional marketing strategies for our culinary venues and food & beverage offerings, as well as supports the marketing strategies of all departments and restaurant outlets. This Marketing Manager role works closely with Restaurant Operations, Revenue Management, Culinary Teams, and Groups/Events Departments. The Food & Beverage Marketing Manager will collaborate with the Director of Marketing to execute annual food & beverage marketing plan and strategy.

As a Food & Beverage Marketing Manager you will:

• Develop and manage a Digital Roadmap for assigned restaurant portfolio ensuring all digital customer experiences are optimal for guest retention, conversion and customer acquisition.
• Manage insertions of needed new brand development projects with project management and National Director of Brand & Creative within prescribed timelines/deadlines.
• Plan and execute a global (or regional) plan for assigned food & beverage outlets and constantly refines its digital strategy.
• Clearly and effectively communicate plans and findings to senior leadership and team members.
• Create a full marketing calendar to follow action items/goals throughout the year (12 months) for all F&B outlets.
• Support the development of digital marketing strategies, communication and interpretation of results when applicable.
• Focus on meeting objectives and detailed marketing initiatives across digital brand channels for given restaurants and F&B outlets.
• Work alongside Revenue & Operations Teams to identify need periods & marketing strategies to drive traffic during soft periods.
• Demonstrate ability to recommend and collaborate with additional digital resources.
• Distribute and interpret monthly analytic reporting of all F&B marketing activities.
• Execute special offer packages/promotions and digital campaigns to drive restaurant bookings and increase average check based on demand and need periods.
• Oversee internal and external communications for F&B outlets.
• Oversee project management of creative requests including the communication of requirements, timelines, expectations and deliverables for given restaurants.
• Coordinate with F&B Operations department for menu updates, chef specials, and any seasonal promotions or changes in dining venues.
• Coordinate any property updates/requirements to ensure up-to-date media for all F&B outlets.
• Contribute content ideas and develops marketing initiatives for restaurant websites and social media channels.
• Responsible for building, editing and proofing accurate content on restaurant brand websites.
• Ensure restaurant content on digital channels is accurate and up to date, including menu updates, hours of operation, and special events.
• Organize and streamline content requests from multiple properties and stakeholders throughout the company.
• Manage and optimize restaurant profiles on reservation platforms such as OpenTable, Resy, and Tock.
• Create compelling copywriting for restaurant marketing materials, promotions, and digital campaigns.
• Implement and manage SMS marketing campaigns to drive repeat visits and special event attendance.
• Develop and execute neighborhood-focused marketing strategies to build local customer base.
• Manage direct mail campaigns targeting specific demographics and geographic areas.
• Provide presentation development support.
• Function as the first line of support for junior marketing team members.
• Serve as the SME when it comes to campaigns (signature events and other), platforms (CMS Admin / Blog), online reservation systems, and other F&B marketing tools.
• Be responsible to work with Director of Advertising to create collaborative budgets for campaigns and test new paid outlets based on performance.
• Complete other duties assigned, to include but not limited to other entities requiring food & beverage marketing support.

• College degree preferred
• 5+ years of experience in Marketing. Restaurant/hospitality marketing position required
• Demonstrated experience in restaurant marketing and promotional campaign development
• Strong understanding of restaurant operations and revenue strategies
• Experience with restaurant reservation systems (OpenTable, Resy, Tock, etc.)
• Knowledge of POS systems and their marketing capabilities and integration points
• Proven experience in SMS marketing campaign development and execution
• Experience in neighborhood/local marketing strategies and community engagement
• Track record of successful direct mail campaign management
• Strong copywriting skills for menu descriptions, promotional materials, and digital content
• Excellent communication skills, both verbal & written
• Proven track record developing & implementing marketing strategies across a variety of channels with actionable goals
• Excellent cross-functional management skills and problem-solving a plus
• Experience in digital marketing for restaurants and F&B concepts
• Familiarity with all types of digital tactics and their usage (e.g. -- Facebook Ads, Google Ads, Email Marketing, Content Marketing, etc.) in order to formulate cohesive marketing plans based on the feasibility of individual use
• Work effectively in a fast-paced environment, managing various projects simultaneousl
• Prioritize and manage time in an effective and efficient manner
• Must be detail oriented
• Must be personable, well spoken, organized, diplomatic, and sincere
• Be creative -- think outside the box and produce and contribute new ideas
• Innovative mindset for developing programs to drive incremental business during soft periods
• Ability to reflect brand identity and style across all projects and marketing materials

Why Westgate?

• Comprehensive health benefits – medical, dental and vision
• Paid Time Off (PTO) – vacation, sick, and personal
• Paid Holidays
• 401K with generous company match
• Get access to your pay as you need it with our Daily Pay benefit
• Family benefits including pregnancy, and parental leave and adoption assistance
• Wellness Programs
• Flexible Spending Accounts
• Tuition Assistance
• Military Leave
• Employee Assistance Program (EAP)
• Life, Disability, Accident, Critical Illness & Hospital Insurance
• Pet Insurance
• Exclusive discounts for Team Member (i.e., hotels, cruise, resorts, restaurants, entertainment, etc.) 
• Advancement & development opportunities
• Community Involvement Programs

Westgate Resorts is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other protected status under federal, state or local law. If you have a disability and believe you need a reasonable accommodation in order to complete your application or any part of the recruiting process, please email WGAccommodations@wgresorts.com with the job title and the location of the position for which you are applying.